Market Survey
Market Survey
In order to find out what the consumers want, a little survey was launched. It is interesting to see how people shop! One shopped for quality, the other shopped for quantities. Hobbies and styles are personal but we can see an agreement on how they got their style inspiration through media. Obviously important in the fashion industry; advertisement and brand recognition. Of course they are both new to the Avant Garde genre but they did not mind trying it.
When asked,
Say that there is an upcoming brand that has designs like Rihanna’s and like Kanye’s but more affordable. Would you shop there? If yes, what do you look for in this style of clothing? What do you not want to see? What could have been better than Rihanna/Kanye?
A responded with,
"No, it is not something that I would want to wear. But if it were more affordable, it would probably make me more likely to at least browse the lines. I would want to see a variety of styles that fit different people’s interest."
B responded with,
"Of course! Great material and affordable also very trendy but also classic so that I can always wear it and it will never go out of style."
Avant Garde can interest consumers if it was more affordable with many different styles.
Summary
Reflection
What has been learned through these questionnaire is that consumers are not majorly exposed to innovative wear. Through media we can see it is only for expression, the catwalk and celebrities but not for hardworking customers. Eclipse will cater to this market. We will bring varieties of style and cut into the industry. It will be enough to become the next hot topic in fashion magazines, website, and many social media platforms.
