Environmental Scan & Inspiration/Concept
Environmental Scan
Isolation
Want to be alone? Well, why not dress the part!? A trend that focus on comfort and stlye for any person who wanted to be isolated. Hoods and boots are major features to this look
The Cut
Asymmetrical shapes are cut and formed to become fashionable pieces. Wear it as a simple article for elegance or with multipe layers for depth.
Monochromatic Negatives
Dark colors that are primary to a whole outfit makes a person mysterious/ethereal. Of course bright colors can add a little pop but it will be kept at a minimal.
In the Market
These trends will be great on the market. There is not a lot of shops that sells boots or stylish hoods. Which is why it is time to make fantasy into a reality. This brand will revolutionize avant garde and fashion as a whole. (All concepts are from videogame Mirror's Edge Catalyst, Assassin Creed series and CGI film Kingsglaive Final Fantasy XV.)
Inspiration/Concepts
This is the concept of avant garde. It is very edgy and very artistic. It is more towards the dark side of things. The attitudes that the images give are one with confidence. Something that my collection, Eclipse, will bring about. Of course this coming season will be very warm so boots may not be the best option but it is primary when it is Autumn/Winter. This Spring/Summer collection wil be very exquisite but tastes will adjust with seasons. It is more focus on style and exuding poise. The inspirations are based off an isolated aura which is what Eclipse will do.
Which relates to my consumers. They like to look bold and daring. Getting away from normality, experimenting, searching for their identity/ies; these are vital pieces of being an individual. Dress as how they would walk their life. Fashion is a form of expression, and Eclipse will bring the consumer's expressions to life.